About Points4Purpose

Introducing the only dedicated loyalty program that allows people to shop, save and convert their points into a cash donation to their favourite charity.

Points4PurposeTM introduces sustainable fundraising streams that do not detract or divert from traditional charitable sources.

Our mission is to automate cause-related marketing in partnership with commercial enterprise and, in so doing, address identifiable social needs utilising legacy points balances as the ‘fuel’.

For Members

Points4Purpose offers its members the chance to shop with over 100 major retailers and get great offers on product and services. Imagine supporting your favourite charity by simply doing something you already do and love – shopping!

For Charities

With online shopping booming and funding shortfalls predicted across the charity sector, Points4Purpose adds an important revenue stream at a time when traditional fundraising channels are under pressure.

All charities, non-profits and community organisations can join! If your cause is not listed on Points4Purpose, register today and contact us about how we can support your very own Points4Purpose program.

For Businesses

More than ever, businesses are trying to create a sense of engagement with their customers that’s inclusive, meaningful and purposeful. By becoming a Points4Purpose business partner, you can connect with your customers like never before.

Offer your customers Points4Purpose when they purchase your products and services, plus deliver an entire marketplace (100 major retailers) to your customers. Each dollar spent and each dollar given to charity is all thanks to you!

Point4Purpose is a win for its members, a win for charities and a win for participating retailers!


points4purpose is a loyalty and reward program with a difference

No such things as
expired points


Support the cause
of your choice

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